Association Management

DNA LEARNING > Association Management

Effective association management opens up a wealth of opportunity for your organization. Whether it’s association events, marketing efforts, or networking activities, your association should be making the most of every available resource. Through comprehensive association management services and highly successful strategies, we help trade associations, membership societies and not-for-profit organizations grow membership and develop successful revenue generating channels.


Communication is always an essential element of any association. We maintain continuous contact with your association members by sending out regular email updates, newsletters and can distribute any relevant association material. Keeping your members informed of upcoming events and industry policy changes really goes a long way in this close knit industry.

• Membership Recruitment and Retention

• Membership Support Services

Marketing & Strategic Planning

We provide an ongoing consultative service ranging from the design to the implementation of various marketing campaigns aimed at maintaining and recruiting new members of your association.

• Publication Support Services

• Social Networking

• Web Services

• Partnering and Relationship Building

• Non-dues Revenue Generation

Training Services

Developing the skills and knowledge of its members is an important role of any association. It is also a revenue generating function. We help associations execute their training and development plans. Whether you need classroom-based training, Virtual or blended learning we can help you scope, plan and deliver training which meets your members’ needs.

Our expertise…

• Researching training needs

•Training marketing services

• Registration and program management